2013 Smartphones Market Prediction in Indonesia

Indonesia is a country that is very promising for the marketing of products from smartphones. At least four major smartphones that dominate the market in Indonesia, Android, Blackberry, WindowsPhone, and iOS.

In 2012 Android controlled 56% of the market smartphones in Indonesia, followed by blackberry 37%, Windows Phone 4% and iOS  3%. The high mastery Android in Indonesia due to several factors such as 
1. Price smartphones that use the Android operating system is cheaper than the other 
2. Ease of access and download additional applications are available in the app store OS, 
3. The number of application features access to free games.

Meanwhile, in 2013 Android is expected to decline to 53%, Blackberry 35%, while Windows Phone increased to 9% and 3% remained iOS.

The reason for decrease in the market share of Android and blackberry expected since the advent of Windows 8 interface smartpones having a more interactive and interesting. Despite the presence of Android 4.2 and BlackBerry 10 but the presence of an anti-mainstream Windows 8 have started Indonesian market attention.

In Indonesia, the actual use of smartphones is not maximized. More than 70% are only used to access social networks like Facebook, Twitter, Flickr and Instagram, Instant messenger like BBM, Whatsapp, Line, Wechat, Yahoo Messenger, Facebook Chat, and Games like Angry Bird and many more. While still using SMS to communicate than email and video call.